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Virtual Events Marketing

It’s no secret that in the wake of COVID-19 and an increase in people working from home, businesses had to start thinking outside of the box in terms of their…

How to Optimize Voice Search for Your Local Business

So, you’re a small business looking to optimize voice search strategy. While we think this is a smart move, there is an overwhelming amount of information out there. Voice search…

Data-Driven Marketing

  If you haven’t implemented data into your marketing campaign, then you’re missing out on discovering customer insights and analytics that can help create stronger marketing campaigns. Rooted in research…

Creating an Alexa Skill for Your Brand

  “Hey Alexa, where can I find XYZ?” If you’re even remotely connected to modern technology, then you know what, or rather who, Alexa is, and that you can virtually…

Are You Still Relying on Your Website to Fulfill Your Business Goals?

  It’s no surprise that, with the rise of smartphones and tablets, building custom mobile apps is the smartest financial move a business can make. In 2018, there were over…

Is a Voice Search Part of Your Digital Marketing Plan?

  Voice search is growing at a rapid pace and it’s changing the way people search for and interact with brands, SEO strategies and the overall customer experience. There are…

Draw More People to Your Trade Show Booth – and Get Them Engaged!

    The goal of most trade show marketers is to increase the audience they have influence over. But how do you generate a larger audience at your booth? Well,…

The Committed Visitor Index

  In addition to inspiring a more focused creative effort, our data driven process enables the continued monitoring that a campaign needs to remain successful.  One of our most effective…

11 Reasons Why You Should Update Your Website

  Whether you’d like to admit it or not, unless you’ve recently done so, your website could probably undergo some updating. If you aren’t sure where to start, here are…

Video Trending

  Video is one of humanity’s most engaging communication tools. It can memorialize a story, capture an emotion and transcend the spoken word – frame by frame. So, it’s a…

The Customer Journey Of Nurturing

  It should come as no surprise that selling to someone who has already purchased from you is easier than selling to someone new.  It has been drilled into our…

5 Errors Companies Make In Culture

  A good company culture can make or break a business. It is a pretty blanketed statement that not everyone loves going into the office every single day. Some days…

Sales Planning

When it comes to increasing your company’s revenue, few people play a bigger role in reaching your goals than the men and women in your sales team. As valuable an…

Why Is An Editorial Calendar Useful?

  Whether the message goes from business-to-business or direct to consumer, social media is an important part of maintaining a strong brand image and promoting visibility. With 90% of businesses…

Effective Reputation Damage Control

  “I hate you…and now I’m going to social media about it.” Those are horrifying words, indeed. Getting positive reviews on social sites is the holy grail to owners and…

The Importance Of The Advertising Mix

  When creativity and analysis work together, amazing things can happen for you and your company. Throughout our partnership with your brand, Vista 14 will deliver dynamic and adaptive creative…

The Definitive Spending Guide For Small Business Marketing

  If you are like many small businesses, growing your customer base and profitability are among your top goals. But how do you do it? How do you use the…

The Customer Voice

  We spend a lot of time discussing the customer journey and the impact it has on the type of marketing assets a brand must create to communicate the value…

Brand Rivalries For The Ages

  One simply cannot be great without a great rival. There can be no measure – no comparative of skill, readiness, or wit. The challenge of a rival can change…

Online VS. Offline Marketing Efforts

  As fast as trends and technology move, it can almost seem like new marketing techniques just form out of thin air. It’s true that today’s marketers have to be…

The Power Of Language

  Language has the power to shape our culture. Consumers and clients judge a brand by the words a brand chooses to communicate its values, differentiators and offers. It’s the…

What Kind Of Traveler Is Your Customer?

  Your customers are travelers on a very specific journey. That customer journey begins with a need and an objective. Think Use Case: “My tires are getting worn out. I…

Traditional VS. Digital Advertising

  When it comes to traditional versus digital advertising, it’s important to remember both are shooting for the same goals: to attract qualified customers and build brand awareness. Back in…