In the event of an unprecedented pandemic like COVID-19, there’s a lot of uncertainty – particularly within the workplace. Many factors remain indefinite and challenges are still very much present, including how to implement effective marketing. In the wake of ever-changing circumstances, marketing teams are being pushed to think creatively about how to shift their current market strategy.
However, this time period can also be viewed as an opportunity to get creative with different sales tactics, product/service offerings and building a stronger presence within your community. Fear and irrational decision-making never helped anyone – especially when it comes to your business. Instead, focus on what you can control, which is working to keep your business running in the highest capacity possible while keeping the safety of yourself and others as a top priority. We’ve compiled a list of ways to keep your business running strong right now so that uncertainty can be traded with productivity, community outreach and positivity.
- Be Empathetic and Transparent
- Empathy is critical and your brand’s voice is being scrutinized now more than ever. People will take note of the ways you present your company during this time. From donating to nonprofits to contributing to healthcare workers to simply expressing thoughts and concern on social media, all of these actions help to create a positive reputation for your company as well as build respected relationships with other businesses in your community.
- Connect with Clients on a Virtual Level
- Technology is a wonderful thing and can be used for any business, even those that are exclusively service based. Take a note from doctors, many of whom are conducting virtual assessments via video consultations and phone calls. You may also consider refreshing your social media accounts and increasing contactless engagement with new or former clients through video calls, webinars or virtual conferences. It might just take a little thinking outside of the box!
- Consider Print Materials
- Sure, we’re all shifting more into the digital realm, but that’s what makes print pieces stand out! Dimensional print pieces, such as brochures or mailer cards, still function as a means of message delivery while also giving the customer an interactive and memorable experience.
- Consider E-Commerce
- Maybe you’ve had an online shop for years and are wanting to expand it or maybe you’re looking into the e-commerce marketplace for the first time. Whatever the case, it is important to think of online sales as a chance to build out an additional revenue stream in a way that meets your customers where they’re at right now.
- Plan for the Future
- It may still seem out of reach, but COVID-19 will end at some point. With many businesses experiencing a little more down time, right now is the perfect time to carve out a piece of your day and dedicate it to evolving your business or marketing plan and revaluating your budget. Use this time to think about how to grow and pivot your business during the next month or year. It’s important to note that even in a post-COVID world, consumer behavior will shift, and you may see an increasing in digital or remote communication and commerce.
- Communicate
- Last, but probably the most vital, COMMUNICATE! Consistent and engaging communication is fundamental, especially during a time where face-to-face interactions are limited. Whether it’s updating your staff on a regular basis or speaking with clients on what changes your company is implementing to adapt to the times, communication is a key component to the longevity of any business.
Try incorporating some of these tactics and see how much they help your business maintain a sense of “normalcy” during these very abnormal circumstances. Remember, we’re all rooting for each other right now and Vista14 is here to help you during this difficult time. Whether to bounce around ideas or potential opportunities, our team is on standby to help anyway we can! Schedule your free consultation here.