Should You Be Worried About Your Bounce Rate?

Everyone wants their bounce rate to be lower. Having a bounce rate deemed “too high” is almost an insult amongst marketing professionals. In years past, we’ve all been trained to…

6 Marketing Tactics to Implement During COVID-19

In the event of an unprecedented pandemic like COVID-19, there’s a lot of uncertainty – particularly within the workplace. Many factors remain indefinite and challenges are still very much present,…

Virtual Events Marketing

It’s no secret that in the wake of COVID-19 and an increase in people working from home, businesses had to start thinking outside of the box in terms of their…

How to Optimize Voice Search for Your Local Business

So, you’re a small business looking to optimize voice search strategy. While we think this is a smart move, there is an overwhelming amount of information out there. Voice search…

Data-Driven Marketing

  If you haven’t implemented data into your marketing campaign, then you’re missing out on discovering customer insights and analytics that can help create stronger marketing campaigns. Rooted in research…

Creating an Alexa Skill for Your Brand

  “Hey Alexa, where can I find XYZ?” If you’re even remotely connected to modern technology, then you know what, or rather who, Alexa is, and that you can virtually…

Are You Still Relying on Your Website to Fulfill Your Business Goals?

  It’s no surprise that, with the rise of smartphones and tablets, building custom mobile apps is the smartest financial move a business can make. In 2018, there were over…

Is a Voice Search Part of Your Digital Marketing Plan?

  Voice search is growing at a rapid pace and it’s changing the way people search for and interact with brands, SEO strategies and the overall customer experience. There are…