An up and coming luxury jewelry company was looking to launch its new brand and product line at the world’s largest jeweler industry tradeshow, JCK Las Vegas. In response to failing product lines and unpopular treatment of retailers by other jewelry manufacturers, Lūvente worked with Vista14 to conduct a competitive analysis that would identify a holistic brand approach to deliver a unique, feature-rich service offering at a fair price to retailers while, at the same time, position Lūvente to compete with top brands in the consumer jewelry market space.


Jewelry sales were 400% over revenue benchmark

Obtained over 200 new retail partners (33% over goal)

439,059 impressions on website (4,291% over goal)

18,500 impressions on display ads (270% over goal)

5% bounce rate on display ads (75% over goal)

13% conversion rate on display ads (225% over goal)

10,347 followers on social media (2,487% over goal)


Crystal Award
Marketing Campaign – B2B
Communicator Award
Integrated Campaign – B2B
Stevie Award
Marketing Campaign of the Year (Fashion & Style)


Branding, Print, Web Design, Social