My Joy Yoga

Joy Yoga Center wanted to up the bar to its branding and the way people interacted with it in the yoga community. Moving away from a “playful and cartoony” look, Joy Yoga wanted to really showcase the power, serenity and energy of yoga. Additionally, Joy Yoga wanted to bring more of its color scheme into the site’s graphics (hues of purple with bamboo elements) and change its verbal messaging to be less “cutesy” and more encouraging and impactful.


Decreased bounce rate of site by 31% (11% over goal)

Increased time on site by 62% (42% over goal)

Increased new site traffic by 18% (8% over goal)

Increased unique visitors by 51% (31% over goal)

Increased page views by 73% (43% over goal)

Increased pages per visit by 33% (18% over goal)

Increased organic traffic by 20% (10% over goal)

Increased online membership sign ups by 5,257% (5,207% over goal)

Increase in sales year over year by 60%

Increase in first time visits by 261%


Crystal Award
Website – B2B
Stevie Award
Best Health Products & Services Website
W3 Silver Winner
Health Website


Branding, Print, Social, Web Design