Big Play Scoring

Big Play Scoring Football, a revolutionary designed mobile and desktop app engages football fans with a unique and new experience of fantasy football gaming that focuses on “Big Plays” instead of individual player stats, needed a marketing campaign and strategy to establish more brand awareness during the 2014 NFL preseason in order to have a high-impact of app downloads during the start of the 2014 NFL season. Big Play Scoring engaged with Vista 14 to develop a unique campaign, The Fantasy Football Upgrade, that would allow it to meet the app download goals, increase brand awareness and expand its current follower base.


72,969 app downloads in 3 months (46% over goal)

1.36% average click through rate (262% over goal)

over 7M impressions for iADs (133% over goal)

201K video views (101% over goal)

15.4K facebook likes (54% over goal)

58K app downloads via gamification ads (94% over goal)

Ranked #22 for US Sports in ios store

Ranked #99 for US Sports in Android store


Crystal Award
Marketing Campaign – B2C
Stevie Award
Marketing Campaign of the Year (Entertainment & Sports)
Davey Award
Integrated Campaign
Communicator Award
Online Video – Viral
W3 Silver Winner
Website Sports
W3 Gold Winner
Intergrated Campaign


Branding, Social, Web Design, Video