HOUSTON – JANUARY 1, 2020 – The Board of Directors of Vista14 is pleased to announce the appointment of Judy Lakin as president of its award-winning digital marketing team. Lakin brings to the position a wealth of knowledge and an array of experiences in the digital and advertising industry, on a local and national level. She will join the Vista14 on January 7, 2020.
This addition in leadership will provide new opportunities for the firm as well as creative approaches to best serve each unique client. Her background will help Vista14 implement the company’s integrated, client-focused capabilities, including branding, interactive, advertising, print strategy and sales. Lakin brings to Vista14 over three decades of advertising leadership and has earned the trust of advertisers as a respected advocate, helping to set the standard for outstanding women in advertising, marketing and media.
Lakin expressed her vision for this as a tremendous opportunity to contribute in building the sustainability and growth of the agency. “My roots are in solving advertiser’s ever-changing challenges,” said Lakin in a recent town hall with employees. “When it comes to creative advertising and digital solutions, the team at Vista14 is well-known and respected for its role in helping business exceed their goals with a unique blend of their services. I have admired the work of Vista14 for many years, so it is an honor to be selected to lead this outstanding team and bring by media experience and client breadth to this exciting opportunity.”
Prior to joining Vista14, she gained experience working at Cox Media Group, Clear Channel Radio and New York Life. Lakin specializes in expanding overall growth and services across key practice areas, such as marketing, advertising, corporate communications, data, analytics and media. She has mastered the detail and expertise necessary to succeed in the digital marketing industry.
“We are delighted to have the opportunity to work with Judy as Vista14 president. Judy and I have been longtime friends and I know the dedication she brings to our digital marketing agency. Her vision and energy are contagious, which is why the organizations she leads continue to excel in the markets they serve,” stated Jeff James, Vista14’s chairman and Creative Technologist. “Working together, we will be able to provide even better expertise and comprehensive services to our clients.”
Lakin serves on the Executive Board of Directors for the Advertising Education Foundation of Houston, the Executive Board for Houston Media Classic, as Director of the SnowDrop Foundation and as a Lifetime Member of the Houston Livestock Show and Rodeo. She has been honored as a six-time recipient of the Media Alliance Award, including the 2019 Silver Star of excellence.
Vista14 is a team of brand, creative and development experts with innovation at the core of our business values. We focus on loyalty, conversion and activation of the end customer throughout their journey with our client’s brand. Founded on the core principal of convergence, we deliver a high-level of creativity, strategic thinking, organization and in-depth understanding of proven marketing and advertising techniques to create truly compelling content and successful online and offline campaigns. From startups to accounting firms to restaurateurs, we share a common goal with all our clients – to bring out the best in their brand.