Video is one of humanity’s most engaging communication tools. It can memorialize a story, capture an emotion and transcend the spoken word – frame by frame. So, it’s a…
Why Is An Editorial Calendar Useful?
Whether the message goes from business-to-business or direct to consumer, social media is an important part of maintaining a strong brand image and promoting visibility. With 90% of businesses…
Online VS. Offline Marketing Efforts
As fast as trends and technology move, it can almost seem like new marketing techniques just form out of thin air. It’s true that today’s marketers have to be…
Traditional VS. Digital Advertising
When it comes to traditional versus digital advertising, it’s important to remember both are shooting for the same goals: to attract qualified customers and build brand awareness. Back in…
