How do you convince your visitors to your website to call, complete a form, submit an order and convert from visitor a lead or customer?
A landing page is a page on your website where you can offer a resource from your business in exchange for a visitor’s contact information. Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address and job title. The most popular form of landing page is on that is used from a Paid Ad Campaign such as Google AdWords.
Optimize Your Landing Pages
Well-optimized landing pages allow you to take the prospects that you attract to your website and convert them into leads. Investing the time into creating well-designed and optimized landing pages is critical because they are your means for generating leads for your business.
At Vista14 we help clients with strategies around the proper use of landing pages.
There are many elements that a great landing page need. Making the best elements often depend on what your landing page goals are. We can help in identifying and executing those goals, using a web form as an example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions.
Improve Your Lead Quality
Without a landing page, you can’t gather information about the people visiting your website, which will make it difficult to understand them, market to them, determine how fit they are for your product or service, and ultimately convert them into customers. It’s crucial that your landing pages are planned, designed, executed and always working correctly. This guide will give you the landing page knowledge you need so you can start boosting your site conversions today.