Vista 14 VeloCiti Program

Our Unique Model

Our unique service model is focused on the site structure and content publishing requirements for a brand to maintain relevancy in the major search engines, prospects, and clients. Vista 14 provides executive marketing and sales leadership, a program manager, and all of the design, development, and social expertise – all for a low monthly rate! So, the more storytelling content a site publishes on its own domain and shares with extended platforms (such as social media, PR wires, partner sites, etc.), the more a domain will be valued in ranking. Thus, the higher the conversions and ROI. Here are just some of the unique benefits of our VeloCiti Program℠ will accomplish for your brand:

  • Right-sized monthly marketing plan for your business or organization on a budget
  • Direct communication with customers and clients to improve relationship and responsiveness
  • Out-positioning your competition with thought-leadership content with established voice and immediacy
  • Increased visibility amongst secondary and tertiary keyword search results
  • Reflect seasonal communications or product changes that demonstrate your brand is “current”
  • Dramatic improvement in organic rank for key words people use to search for you
  • Protection from negative or harmful search results that may impact the credibility of your brand

01.

Discovery

Vision, Expectation, Needs Assessment, Roadmap/services, Deliverables

02.

Sales
Playbook

Focus , Products/Services, Core Messages, Voice, Goals/Evidence, Differentiators

03.

Editorial
Calendar

Content, Opportunities, Channel, Themes

04.

Interactive
Marketing
Playbook

Convergence Online / Offline, Cadence, Mix

05.

Execution

Timeline, Design, Development, Authorship, Publishing

06.

Monitoring

Reporting, Refinement, Re-Deployment, Results

How our VeloCiti Program can work for you

  • Press Releases to announce new products, partnerships, or service offerings
  • Blog content to demonstrate your industry authority and responsiveness
  • Short videos to demonstrate the features and benefits of your brand
  • LinkedIn posts to connect with your local partners, prospects, or initiatives
  • Facebook campaign to solicit customer testimonials or participation (such as photo sharing)
  • Update your Unique Selling Propositions (content or banners) for seasonal campaigns or local events (like back to school)
  • Update your Calls-to-Action (graphics on your website) to create holistic messaging with in-store offers or offline/traditional media campaigns (for example: radio and print)

Interactive Playbook for Marketing and Advertising

Just having a website isn’t enough anymore. As a company, you already know how to engage customers using traditional tools like media, print, promotions, and even cold calling. We take that knowledge and help you apply it to the new tools of interactive media, such as social platforms, online advertising, and mobile branding. With new media and new tools, we work with you to develop an Interactive Marketing Playbook, which is the starting point of creating a holistic message across your online, offline, and traditional media efforts – meaning everything to obtain optimal convergence.

With so many different online channels, social platforms, and website expansion possibilities, it can be challenging for a business to know where, when, and how to post content – not to mention “WHAT.” It is imperative that your target prospects hear a consistent message across all content, media, and offers that resonates with your own unique and familiar voice.

12-month Editorial Calendar

Vista 14 consists of brainstormers, writers, videographers, designers, developers, and publishers that strategize compelling, relevant content for our clients. As part of the Interactive Playbook, we build a 12-month Editorial Calendar that outlines the structure, direction, and cadence of your message to include social media, online, and offline channel communications. We create a unique, customized strategy to increase engagement and convergence through defining monthly topics and themes that are in line with your business objectives and dictating the frequency and relevancy of content updates.

Alignment of Website, Social Media, and Advertising Dollars

If any of the following apply to your website, content marketing, or advertising dollars, your organizations needs the VeloCiti Program℠:

Website Look and Feel

We have just the same old stock photos that is on all the sites; or the information on the site is jumbled and out of order.

Brand Alignment

It looks okay, but it really doesn’t represent what we do or what we want to be.

Functionality

Could we add a button to do this or a form that captures that?

Competitive Assessment

When you look at my competitors, there’s looks better.

Generates Activity

I have no clue how many people visit my website. I don’t even know what makes people want to come to my site.

Connecting to Business

I’m not real sure on how using social media or email marketing would help my relationship with my clients. Besides, I don’t have time to “tweet” all day.

Current Content or Messaging

We are moving so fast, it is hard to sit down and plan anything – even something as simple as a Christmas message on our website or in-store coupon email is left to the last minute.
So What’s next?

Are You Ready? Let’s Work!