Vista 14 VeloCiti Program
Our Unique Model
Our unique service model is focused on the site structure and content publishing requirements for a brand to maintain relevancy in the major search engines, prospects, and clients. Vista 14 provides executive marketing and sales leadership, a program manager, and all of the design, development, and social expertise – all for a low monthly rate! So, the more storytelling content a site publishes on its own domain and shares with extended platforms (such as social media, PR wires, partner sites, etc.), the more a domain will be valued in ranking. Thus, the higher the conversions and ROI. Here are just some of the unique benefits of our VeloCiti Program℠ will accomplish for your brand:
Vision, Expectation, Needs Assessment, Roadmap/services, Deliverables
Focus , Products/Services, Core Messages, Voice, Goals/Evidence, Differentiators
Content, Opportunities, Channel, Themes
Convergence Online / Offline, Cadence, Mix
Timeline, Design, Development, Authorship, Publishing
Reporting, Refinement, Re-Deployment, Results
How our VeloCiti Program can work for you
Interactive Playbook for Marketing and Advertising
Just having a website isn’t enough anymore. As a company, you already know how to engage customers using traditional tools like media, print, promotions, and even cold calling. We take that knowledge and help you apply it to the new tools of interactive media, such as social platforms, online advertising, and mobile branding. With new media and new tools, we work with you to develop an Interactive Marketing Playbook, which is the starting point of creating a holistic message across your online, offline, and traditional media efforts – meaning everything to obtain optimal convergence.
With so many different online channels, social platforms, and website expansion possibilities, it can be challenging for a business to know where, when, and how to post content – not to mention “WHAT.” It is imperative that your target prospects hear a consistent message across all content, media, and offers that resonates with your own unique and familiar voice.
12-month Editorial Calendar
Vista 14 consists of brainstormers, writers, videographers, designers, developers, and publishers that strategize compelling, relevant content for our clients. As part of the Interactive Playbook, we build a 12-month Editorial Calendar that outlines the structure, direction, and cadence of your message to include social media, online, and offline channel communications. We create a unique, customized strategy to increase engagement and convergence through defining monthly topics and themes that are in line with your business objectives and dictating the frequency and relevancy of content updates.
Alignment of Website, Social Media, and Advertising Dollars
If any of the following apply to your website, content marketing, or advertising dollars, your organizations needs the VeloCiti Program℠: