email@example.com or firstname.lastname@example.org…….
Which eye doctor will you confidently email for an appointment?
It’s probably safe to assume you’d pick the first one. An online survey revealed 65 percent of consumers believe a company-branded email is more credible than a business using a personal email account.
As a business owner, your first thought might be about cost, size of your business or priorities. And while your email address may initially seem insignificant, there is a bigger takeaway. It’s really all about building credibility and branding. What first impression do you want to lead with when someone discovers your business for the first time?
Here are three reasons why you should have a business-branded email address for your company:
1. The First Impression
A branded email shows the world your company is established and professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business. The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Yahoo or Embarq. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.
2. Build Credibility and Trust
A generic email address can convey that your business is new, or small, or part time. Having a branded email creates a more “corporate image” and conveys a sense of security and reassurance to your customers that your business is legitimate. Additionally, setting up multiple email addresses for different segments of your business (e.g., email@example.com. firstname.lastname@example.org, etc.), will support that established, professional image you need.
3. It’s Inexpensive…And Easy
Setting up your branded email can be accomplished as you enjoy your first cup of coffee in the morning. There are many options in the market place, and it can all get confusing. We have two simple options to share.
Zoho Mail offers a free version for up to 5 employees. It is a web browser-based email platform that also offers a free (and robust) mobile email app for iOS and Android phones.
G Suite is the competitor to Microsoft’s Office Suite of Tools. G Suite offers email, Google Docs (Word), Google Drive, Google Sheets (Excel) and more. Pricing is $5 per month per employee. There are four million businesses on G Suite. As a Google Partner we can offer a special code for 20% for your first year. Codes are unique so email us directly.
So, bite the bullet and choose wisely. Block off 30 minutes to promote your company strongly and proudly from the very first impression.
We are here to help and can offer assistance and guidance with both email options.
Success is rarely the result of a “big bang”. Small incremental steps done consistently, with quality in mind, will help you achieve your long-term dreams.
Thanks for visiting Vista14. Check out our work and let us know how we can help.
P.S. – Bonus Material. If you are looking for a free CRM tool, check out Zoho CRM.